Collateral is defined as "accompanying or supportive" materials.

This includes brochures, flyers, invitations, announcements, direct mail,
and promotions. I am adding books, too, so page design is covered.

When I design, I consider the flow of information and how it will be
absorbed by the reader. In some design circles,
it is considered fashionable to obscure words and images
on a page in order to confront, or challenge.

My take on that? If there is chaos, the message will be lost.

In this group, for a store grand opening, you see how
several pieces coordinate to build recognition for the event.

( Invitation, table tents, press announcement,
direct mail postcard and full page magazine ads. )

These were one-sided inserts designed to slip into a check wallet.
( That faux-leather thing your bill comes in when you
dine in a particularly "fine" restaurant. )

Austin's, an upscale steakhouse, offered special events
in conjunction with dining in their establishment.

This is the self-mailer sent to customers to promote
those same special events.

Also for Austin's Steakhouse, these inserts promoted special
wine and cocktail tastings. ( I wrote that clever copy...)

Sometimes the best way to promote food events
( and here's some industry lingo ) is with "appetite appeal."

This is a sweet little two-color brochure
for a children's summer camp. It was the first thing I designed
as a professional, right out of college.

I worked with two marvelous illustrators, Jody Winger and Lynn Tanaka,
on this promotional piece for the Minneapolis Aquatennial.

The Shakers were a minimalist culture that designed exquisite
furniture and everyday objects. I chose a simple layout and lots of white space,
to focus on the simplicity of the objects and the tradition
inherent in their story.

This is Sunflower Market's Tasting Report. It was mailed monthly
to 130,000 households; 8 pages, perfect bound, self-mailer.

It's not really a brochure, newsletter, or flyer.

So I'll simply call it, The Tasting Report.

A piece for Weyerhaeuser designed to promote an uncoated paper
became an opportunity to showcase local illustrators.

I chose old etchings to reflect the copy, and illustrators with
a wide range of styles and challenged them to "Go for it!"

One interesting UBI ("Useless Bit of Information"):

The client didn't want the illustrators listed in the credits,
so I called each illustrator and had them fax me their signatures
which were added to the artwork by the printer.

( Fax? Added by the printer? Boy, does that date me...)

For a Women's Retreat featuring a flight attendant as the Main Speaker
I designed the whole package with an airline theme.

Logo "Eternity Airways~ Are You Ready For The trip?"
a faux-passport notebook, Flight Schedule, boarding pass, and nametags
designating attendees as "Crew" or "Passengers."

And bottled spring water with matching label. It's almost
mandatory when you design them for a living...

Here's some more "industry lingo"~ R.O.P. stands for "Run Of Press."
Those are the pages that are printed as part of a regular edition.

Above are both full and half page newspaper ROPs for Sunflower Market.

These are ad inserts. They are offset printed at one location
then shipped to the newspaper to be hand-inserted before delivery.

This is My Book.

"The Significance of Children's Literature in Adulthood."

I took the photos, did the research, wrote the text,
had it printed and bound myself.

It's the only copy in the world. It is priceless.

( Now, how many people can say THAT? )

"And that," she said with a smile, "was that."